Healthcare Digital Marketing

Patient demand built ontrust, not hype

Campaigns and social content for clinics and health brands that respect platform health policies, earn credibility first and report on bookings, not reach.

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Brands scaling on numbers they can actually defend

NORTHLANE
MERIDIAN
CARGOLINK
VANTAGE
ORBIT
STRELL
BEACON

Marketing that works inside the rules

Health advertising runs under tighter rules than almost any other category. Ad platforms restrict claims and targeting, and patients are rightly sceptical of anything that sounds like a promise. We build programs that grow demand inside those limits, with content that earns trust and tracking that counts appointments rather than clicks.

Policy-aware from the start

Copy, creative and audiences planned against Meta and Google health policies, so campaigns are not rejected or restricted the week they launch.

Credibility before conversion

Clinician-led content, clear explanations and real patient questions answered, because people choose a practice they already feel they understand.

Bookings are the scoreboard

Enquiries, calls and appointments tracked to the campaign that produced them, so spend is judged on patients seen rather than form fills.

One consistent brand

Feed posts, stories, reels and ads built on one visual system, so a practice looks the same in every place a patient might find it.

6xAverage return on ad spend
$2M+Ad spend managed
120+Campaigns launched
14 daysTo the first creative cycle

Know which campaigns fill the appointment book

A lead form is not a patient. We connect ad platforms to call tracking and your booking system, so the report you read shows which campaigns produced appointments that were actually kept.

Plan your campaign

Healthcare marketing that patients trust

Paid media, social content and measurement for clinics, practices and health brands, run as one program and reported on patients and orders.

Paid social and search

Meta and Google campaigns for treatments, services and health products, written to policy and targeted by location and intent rather than sensitive categories.

Social media design

Monthly feed posts, story templates and reel covers on one consistent brand system, so the practice shows up with the same voice every week.

Booking-focused landing pages

Treatment pages built for one action, book or call, with the answers patients need before they commit and nothing in front of the form.

Appointment tracking

Call tracking, form events and booking data tied back to each campaign, set up before spend so every report counts patients, not clicks.

Offer, creative, media, run as one system

Offer and positioning

Before we touch an ad account we work out what is actually being sold and why. A sharper offer beats a smarter bid every time.

Creative engine

Concepts briefed from what has already won, produced in batches and launched as structured tests rather than one-off posts. Winners become variations.

Media buying

Simple account structures, enough budget per test to reach significance, and scaling in steps the algorithm can absorb, watching frequency and margin together.

Retention and lifecycle

Paid acquisition gets expensive when nobody comes back. Welcome, abandonment and win-back flows run alongside the ads, so the second purchase carries margin.

Landing pages and conversion

The click is only half the spend. We build and test the pages it lands on, removing the friction in front of the form.

Audit, build trust, grow with Prob N Tech

Audit and policy check

We review your accounts, tracking and existing content against current platform health policies before anything new is launched.

Content and creative

A first batch of posts and ads built from the questions your patients already ask, reviewed by your team before it goes live.

Launch and learn

Campaigns tested by treatment and location, reviewed weekly against booked appointments, with what is not working cut early.

Scale what books

Budget follows the services and areas that fill the calendar, with monthly content keeping the brand present between campaigns.

Prob N Tech + the platforms you sell on

Set up once, properly, then left to do their job.

Channels are chosen on where your buyers already spend attention and what your margin can carry, not on what performed for a different client in a different market. The measurement layer is built first, so every later decision has something reliable to stand on.

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Meta AdsGoogle AdsTikTok AdsSnapchat AdsFigmaGA4Server-side GTMLooker StudioHubSpotWhatsApp BusinessShopifyWooCommerce

They built the system that runs our mill, and a lot more since.

"Our inventory, yarn and knitting records lived in registers and spreadsheets that never agreed. Prob N Tech built one system that tracks all of it, and I can now see stock and production without calling anyone. They have also built websites for doctors and run their digital marketing for me, and the standard has been the same every time."

Khubaib Akram

Owner, Xtex International

Health work we have delivered

Social content and paid programs for healthcare practices and health brands, alongside the wider campaigns we run every day.

Digital Marketing

Mazton Skincare

An omnichannel Meta, TikTok and Google ads programme for a direct-to-consumer skincare brand, reaching $44.5K in monthly sales at a 6x return on ad spend.

See it in our case studies, Mazton Skincare
Ready when you are

Let's talk about your patient pipeline

Tell us about your practice or brand and the patients you want to reach, and we will come back with a plan that fits inside the rules.