Orders, not platform conversions
Reporting reconciled to the orders in Shopify or WooCommerce, so refunds, returns and double-claimed sales are out of the number before anyone celebrates it.
Meta, TikTok and Google campaigns for online stores, built on fresh product creative and tracking tied to real orders, scaled when the return holds up.
Plan your campaign
An online store pays for every sale twice: once to the ad platform and again in the discount it took to convert. We run creative, media, product feeds and the landing page as one program, judged on contribution after ad spend, so growth never quietly costs more than it earns.
Reporting reconciled to the orders in Shopify or WooCommerce, so refunds, returns and double-claimed sales are out of the number before anyone celebrates it.
New hooks, UGC and product angles every cycle, tied to launches, bundles and seasonal offers, so a winning ad is replaced before it fatigues.
Clean product feeds for Shopping and catalogue ads, with titles, images and pricing that let the algorithm match the right product to the right buyer.
Budget increases planned against inventory and margin by product, so a best seller is not pushed into a stockout the week it takes off.
A healthy blended return can hide half a catalogue losing money. We break return down by product and collection, net of discounts and returns, so budget moves toward the lines that carry margin and away from the ones that only carry volume.
Plan your campaignPaid social, shopping, creative and retention run together for online stores, measured against the orders and margin in your own store data.
Meta and TikTok campaigns built around offers, bundles and product launches, with catalogue retargeting that shows each visitor the products they actually viewed.
Google Shopping and Performance Max on an optimised product feed, with brand terms separated out so you are not paying again for customers already on their way.
Unboxings, demos, reviews and before-and-after formats produced in batches, so every product with real demand has fresh creative ready when the current ad slows.
Abandoned cart, browse, post-purchase and win-back flows across email, WhatsApp and SMS, so the second order arrives without paying for the customer again.
Before we touch an ad account we work out what is actually being sold and why. A sharper offer beats a smarter bid every time.
Concepts briefed from what has already won, produced in batches and launched as structured tests rather than one-off posts. Winners become variations.
Simple account structures, enough budget per test to reach significance, and scaling in steps the algorithm can absorb, watching frequency and margin together.
Paid acquisition gets expensive when nobody comes back. Welcome, abandonment and win-back flows run alongside the ads, so the second purchase carries margin.
The click is only half the spend. We build and test the pages it lands on, removing the friction in front of the form.
We review the ad account, the tracking and the store together, checking every purchase is counted once and margin by product is known before spend rises.
A first batch of concepts built around your best sellers, your strongest offer and your customers' own reviews, produced and shipped inside two weeks.
Structured tests across products and audiences, reviewed weekly against orders and contribution, with underperforming products pulled from spend early.
Budget follows the products and offers that hold their return, while retention flows turn first orders into repeat customers.
Channels are chosen on where your buyers already spend attention and what your margin can carry, not on what performed for a different client in a different market. The measurement layer is built first, so every later decision has something reliable to stand on.
Plan your campaign
"Our inventory, yarn and knitting records lived in registers and spreadsheets that never agreed. Prob N Tech built one system that tracks all of it, and I can now see stock and production without calling anyone. They have also built websites for doctors and run their digital marketing for me, and the standard has been the same every time."
Online stores grown on paid social and search, from a first move online to seven-figure sales.
Share your store, your ad account and your margins, and we will come back with what the numbers say is possible and what it would take to get there.
